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Importance of localization

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Posted by Milos | Posted in Localization | Posted on 10-04-2010

As I already said in some of my earlier posts, I see the localization as one of the most important things out there. Although I’m writing this blog in English, I do and always will support having localized applications and documentation for it, so non tech-savvy users could enjoy using them with flavour of all its features. Of course, as much as the application a one uses is good, the localization gets more on importance.

On the other hand, it looks like most of the tech-savvy people in Serbia do not agree with aforementioned statement. As some of you might know, I’m the Mozilla Serbia community leader, Web Localizer, Firefox localization peer and Mobile Firefox localization coordinator. Mozilla localization team allowed all lead localizers to have a brief stats on how many Firefox downloads we had last week, and what’s even more important, what percent of those downloads are actually downloads of localized versions of Firefox.

Last week I took a look at those statistics, and noticed that more than 60 percent of Firefox downloads from Serbia belongs to en-US locale, or the default one. That is something that worried me a bit, because we have Firefox localized in Serbian for several years now, and by now a one would expect that more than 70 percent of people in Serbia using Firefox, to actually use it in Serbian language.

I crawled the web a bit these days, and saw that many Serbian website’s web-masters tend to link to official Mozilla website rather than to Mozilla Serbia community website or even official Mozilla website in Serbian. Also, I asked a few of them if they could change the links with an brief argument, and believe it or not, always got the response saying that they DO NOT SUPPORT SERBIAN LANGUAGE ON THE INTERNET. Now, that got me amused, and made me wonder what could cause such a thing, and how should we treat it. So here’s the thesis:

Why would a man/woman from Serbia one prefer English over Serbian(in apps)

  • People got used to English
  • Some of them are not actually reading the whole strings, but can recognize them by reading first few letters
  • Some translations in Serbian may sound weird or funny

So, now we came to the point where we should ask ourselves the following: “How to change that, or how to convince people that can change things that we should really encourage users to use native language?”. There is no simple nor ultimate answer that can explain the process as it should be done. The first thing is the root, and if we’re talking about Firefox(I am), than that is Mozilla. I have noticed that Mozilla actually cares about this, and is trying to promote both localized versions and local Mozilla Communites, to help localizers their “product” is seen. We can see a link to Mozilla Serbia local community on Firefox Support, Thunderbird Support, SpreadFirefox…

Another thing that we could do, is to advertize the localized version of our product to users coming from Serbia (using GeoIP tech) and are using Firefox in en-US locale. The pages on which we need this the most are the ones you get when you start Firefox after installation or upgrade process. That’d, in my opinion, significantly improve the percentage of usage of localized Firefox. Also, we need to spread the word, to ask wherever we can and whoever we can to promote the localized Firefox for the sake of all newbies that will and are using Firefox.

Mozilla Balkans 2010

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Posted by Milos | Posted in Community | Posted on 27-03-2010

After a lot of talk about possible event somewhere in South-Eastern Europe, we finally did it. We are now organizing a whole new and somewhat experimental event on the Rocky Balkans. Leaders of local Mozilla communities from the Balkans have joined their efforts to organize this event, the first of this type in the Balkans.

The spark that started all of this is an idea that came to the Mozilla Camp in Prague back in October 2009th when we presented that idea to William Quiviger from Mozilla Europe, speaking about the possible expansion of Mozilla ideas to the Balkans. William agreed with everything we have stated at that time and decided to support this idea. Fortunately, during this FOSDEM, which was held in Brussels this February, we had a little more time, few more ideas and a few more helpers. Support is provided by Seth Bindernagel and Stas Malolepszy, long-time and well respected members of the Mozilla community.

The very idea was to promote Mozilla Manifesto and to strengthen ties and encourage cooperation between local Mozilla communities from the Balkans. There are already several local communities in this area that are actively working on the Mozilla products and web sites localization. Kerim, Gorjan and Bogomil, representatives of Bosnian, Macedonian and Bulgarian Mozilla community respectively actively participate in marketing projects for a long time. Also, I can not overlook prominent Mozilla contributors, Alina and Mathjaz, who had been an active part in promoting Mozilla and its ideas for a long time now.

In early March, we organized several internal meetings which were attended by all leaders of local communities, and used to talk about the most important matters for the organization of events. We focused on the goals of this event, location and time of the event itself. Finally, in a democratic way, the city of Skopje was selected as the official location of this first event, and we also agreed that late May (probably the weekend 21-23rd) would be the best time for all of us.  Beside Skopje, we had Sofia and Belgrade as options.

In the end I’d just like to invite all those who wish, can and have the time to join our meetings and to contribute with new and refreshing ideas. You can always find us on channels #balkans and #europe on irc.mozilla.org IRC server. Also, you can add all your ideas on the wiki page at https://wiki.mozilla.org/Balkans:2010 . I have yet to quote William and say that this is “just the first event in the chain”, and to say that soon we will organize a competition for this event’s logo. Follow the news and stay tuned.

Web browser choice matters

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Posted by Milos | Posted in Community | Posted on 23-02-2010

Our lives are full of choices. Where to eat? What to read? Who to spend time with?

The choices we make determine the quality of our life, and how we see the world. So many of these choices we take quite seriously, weighing the consequences, thinking about the implications, and choosing carefully and thoughtfully.

So it’s strange, then, that the majority of people in the world haven’t ever considered the Web browser on their computer or mobile phone — that so many people every day use the browser that comes by default.

It’s an important choice because the Web browser has become one of the most critical and trusted relationships of our modern lives – with nearly perfect knowledge of everything we do. It is the lens through which we look at the virtual world, and the medium by which we connect, learn, share, and collaborate. The browser you choose is responsible for providing you with the necessary tools to manage your online life, and to protect your privacy and security.

And so we’re pleased to support the European Commission and Microsoft in also recognizing how important choice is. In accordance with a landmark settlement, if you’re using a Windows PC in Europe and you’re still using the default Web browser, in the coming weeks and months you’ll see a Browser Choice screen appear. That screen will provide you the opportunity to make an active choice in the source of the software that acts on your behalf to broker your online experiences, and meet your own unique needs and interests.

As an international non-profit organization, Mozilla has always believed that the freedom to make smart choices should be central to making the Web, and the world, a better place. This shows through with Mozilla Firefox, a free, open-source Web browser that more than 350 million people around the world have chosen to use every day. Values of choice and self-determination are built into everything that we do, including Firefox.

We believe that the Browser Choice screen is an important milestone towards helping more people take control of their online lives — and we hope for the conversation to become broader and deeper. We’ve set up opentochoice.org as one place for you to discuss what this choice means to you — and we hope that you’ll add your own voice to this conversation and those to come.

Whether or not you decide to keep your current Web browser, we encourage you to learn more about your browser and the impacts it has on the way you see the world, and to make your own choice.

Mitchell Baker, Mozilla Chair & John Lilly, Mozilla CEO

Taken from:

www.opentochoice.org

FOSDEM 2010 – Brief description

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Posted by Milos | Posted in Community | Posted on 12-02-2010

Last weekend Brussels was the hometown of probably the biggest developers meeting in Europe. Our fellow mates from Mozilla did an awesome job inviting few dozens of us to participate in it, and we’re all greatfull that they made that possible for us. Vast variety of topics, a lot of presentation and community in general made this event even more great than it used to be.

I can say that I saw a lot of interested in many Mozilla-lead topics, ie. HTML5. About 50 people waiting in front of our dev-room says enough about it. Also, the WoMoz project was something we wanted to push a bit harder to the audience, and I think I can say that our mission was successful. Also, talking to David Tenser about plans for SUMO(Mozilla Support website and forums) was more than a awesome, as we both agreed that we need a powerful engine that will make SUMO experience for regular users more comfortable.

One more thing I’d like to point out is Mozillas initiative to educate users about the new browser choosing screen that will show to both new and existing users using Windows 7 operating system(Europe only). A lot of people were interested about it, and everyone wanted to talk about it more and see what does Mozilla community thinks about that.

Conclusion: One more event to strengthen Mozilla community relations made our weekend. Thanks to all attendants, and I hope we’ll meet again soon.

Interview with Madhava Enros, Firefox Mobile UI Lead at Mozilla

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Posted by Milos | Posted in Web Technology | Posted on 08-12-2009

Hello Madhava. Can you tell me a little about yourself, and how did you first got involved in Mozilla.

I’m Canadian and I live and work in the city of Toronto, where Mozilla has a small office.  My first name is Indian and my last name is Swedish, by way of Finland.  I’ve been doing interaction and user-experience design for 10 years, always in the software field.  I’d followed the Mozilla project for some time, trying out nightlies and reading usability-related bugs, for a while before starting to work for Mozilla in 2007, when I worked on the design of Firefox 3, especially the “Get Add-ons” section of the Add-ons Manager.


What’s your current role in Mozilla and what are your main tasks?

My title at Mozilla is “Designer at Small,” which is a little play on words, given that one of the major considerations in designing for mobile is that the devices are so small.  My role, though, is that of user-experience lead for mobile.  I spend my time thinking about how the use of a browser is different when people are mobile, and and designing Firefox’s mobile user interface to take these differences into account.
Can you tell me what are the main UI goals in Firefox Mobile?

This is my favorite topic, so I’ve got a long answer for you!  We wanted to bring the full Firefox experience — that of a complete modern web-browser — to mobile devices.  The user-iterface that was designed for the desktop, though, is clearly not appropriate for a device that will fit in your pocket!  On top of this, not only are mobile devices from the computers they use at their desks, but people themselves are also different when they’re mobile.  Because of this, the three biggest goals for the UI were these:

1. It’s about the webpage. There’s no control in the browser UI that people spend as much time with as content itself.  Firefox tries to be minimal in it’s UI even on the desktop, but on the small screens of mobile it’s a strict requirement.  To do this we cut back on the number of primary controls and also get them out of the way when you don’t need them.  The titlebar scrolls of the top as you begin to use a page, and tabs and controls like back and forward are placed just past the page edges where you can pull them in if you need them.

2. Minimize typing. Typing is difficult even on the best of phone keyboards, so Firefox tries to offer suggestions for what you might want everywhere possible.  The best example of this is the mobile-adapted version of the Firefox “Awesomebar” or Smart Location Bar.  Before you even begin to type a webpage title or URL, Firefox makes suggestions based on your own browsing history and bookmarks so that you can just tap on what you want.  Other Firefox features, like the password manager, also help minimize typing.
3. Focus on mobile needs. We’ll all be discovering about how people’s browsing differs when they’re mobile over the next few years, but already we know that people do a lot more quick searches for information that they need for whatever they’re doing at the moment in the real world.  For example, looking up an address or phone number, or getting an answer to a trivia question from Wikipedia.  To support this, we’ve designed in quick searching buttons for a number of common search engines (and it’s fully customizable) so that you can just type what you’re looking for into Firefox, and do the search immediately.  Other Firefox like features like location-aware browsing are particularly helpful while mobile.

Why would you, as a end-user, choose Firefox Mobile.

For me, the biggest reason is how quickly you get to the website you want with the awesomebar.  When typing is difficult, being able to tap on the site I want, because it’s part of “my” part of the web (the places I go a lot), without typing or just entering one or two letters, is amazing — it changes the way you browse.  This gets even more powerful when you add something called Weave Sync (a Mozilla add-on), which lets you synchronize your bookmarks, history, passwords, and tabs to your mobile device.  Imagine having the browser on your phone instantly be as “worn-in” to the way you browse as the browser you’ve been training for years on your desktop computer.
That’s one thing that makes for a particularly good user-experience among many, though, like having a browser that can render the whole web, an interface that gets out of your way when you don’t need it, and being able to install add-ons.
Would you please describe the magic under the hood that differs Firefox Mobile from other browsers?

There’s magic in having the same rendering engine and javascript interpreter that power the latest version of desktop Firefox on your phone, which means you have the latest web technology everywhere you go.  There’s also magic in the algorithm that powers the awesomebar — it uses measures of the frequency and recency of sites you’ve visited, and applies extra importance to sites that you have bookmarked because those are sites you are particularly interested in.  Using these, the browser can make very good guesses about where you want to go, and just offer you something to tap on.
What would you need to improve the most in near future?

There’s a lot of work going on right now to make the browser even faster and more responsive, which is a bigger challenge on mobile devices than on powerful desktop computers.  Speed is very important, and this is something that all mobile browsers are working on.  We are also trying to get Firefox onto more other mobile platforms — there’s an alpha version for Windows Mobile, and there is investigation going on into making it work on Android.

Do you have any message to current and future users of Firefox Mobile?

Most importantly, start using Firefox on your mobile and get involved to make it more what you need it to be.  Whether it’s by sending in your feedback, creating add-ons, or by filing and discussing in bugs, everyone can help make Firefox into an even better browser for mobiles.